Vogue Social Media Strategi & Marketing
Online
VARIGHED
8 Weeks
SPROG
Engelsk
TEMPO
Deltid
ANSØGNINGSFRIST
Anmod om ansøgningsfrist
TIDLIGSTE STARTDATO
Anmod om den tidligste startdato
STUDIEAFGIFTER
GBP 850 *
STUDIEFORMAT
Fjernundervisning
* herunder moms
Introduktion
Hvem er kurset for?
Vogue Social Media Strategi & Marketing er designet til alle med interesse i og fascination for at skabe spændende, engagerende digitalt indhold. Perfekt til dem, der ønsker at udforske de forskellige facetter og visuelle kommunikationsevner relateret til sociale medier, blogging, podcasting, skabelse af indhold til brands og influencers samt forstå produktions- og planlægningsprocesserne bag engagerende indhold, der tiltrækker et stort publikum. Dette er et interaktivt onlinekursus, der har til formål at forbedre din stil, teknik og egnethed til at skabe indhold til et publikum.
Oversigt
Dette kursus giver en introduktion til, hvordan indholdsskabelse har udviklet sig, og udforsker, hvordan man skaber, konceptualiserer, planlægger og udgiver godt indhold.
Du vil lære, hvordan du genkender, hvem centrale influencers er, og hvem der skaber godt indhold, der tiltrækker opmærksomhed i mode- og kreative industrier. Du får også indsigt i, hvordan indhold bruges på forskellige platforme, herunder sociale medier, blogs, podcasts, videokanaler og apps og hjemmesider.
Hver uge vil der være en række aktiviteter for dig at blive involveret i. Nogle af disse vil være individuelle, og nogle vil du gøre under live-sessioner med resten af gruppen, der studerer på kurset.
Efter en vellykket afslutning af kurset har du fået en bred introduktionskendskab til:
- udviklingen af indholdsskabelse, proces, planlægning & strategi,
- content marketing som en del af branding og marketingstrategi,
- indholdsskrivning til brands og virksomheder, platforme & kanaler,
- podcasting & blogging,
- udvikle indhold til virksomheder & influencers,
- evaluere succes
- digital historiefortælling,
- og genskabe fremtidens indhold
Du vil have flere muligheder for at skabe dit indhold gennem hele forløbet.
Virtuel eksamen
I slutningen af kurset afholder vi en virtuel gradueringsbegivenhed, hvor alle studerende inviteres til at deltage sammen med kursuslederen, kollegiets administrerende direktør, branchegæster og universitetsakademikere. Dette er en vidunderlig mulighed for os alle til at fejre dine præstationer og al den nye viden, du har fået fra dine seks ugers læring med Vogue College of Fashion.
Indlæggelser
Læreplan
The course is delivered entirely online and lasts six weeks with around 6-7 hours worth of online learning activities each week, along with guidance and advice on what to read, see and hear, followed by two weeks at the end of the course for you to complete your final assignments.
Course Schedule
The course learning activities can be accessed at any time and own pace.
Each week will have a set of activities that will need to be completed before the learner can proceed to the next week.
Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.
Live Sessions
There will be two live events per week scheduled to accommodate any timezone. Recordings of the events will be available after and can be watched at any time.
Live Course Leader Sessions
Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything with regards to the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide for a safe and comfortable environment for all students to share their thoughts.
Week 1: The Evolution of Content Creation
- Introduction to the Course
- How Content Creation Has Evolved
Subject Specialist:
- Stephanie Barker-Fry – PR & Communications Consultant
Week 2: Process, Planning & Strategy
- Brand Tone of Voice & Alignment with Business Values and Purpose
- Storytelling & Understanding Audience Personas
- Content Marketing as Part of Branding and Marketing Strategy
- Content Writing for Brands and Business
Subject Specialists:
- Alexis Jourrou – Global Head of Social, Vogue College of Fashion
- Hannah Springett – Senior Product Designer ved Vogue College of Fashion & Freelance Creative Director
Week 3: Platforms & Channels
- Understanding Which Channels & Platforms Are Right for Your Audience
- Developing Knowledge of What Content is Right for Which Platform
- Podcasting
- Blogging
Subject Specialists:
- Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
- Elisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer
Week 4: The Content Creation Toolkit
- Learning About the Right Tools for Different Content Types
- Visual Communication & Photography for Different Content Types
Subject Specialists:
- Hannah Springett – Senior Product Designer ved Vogue College of Fashion & Freelance Creative Director
- Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
Week 5: Content for Businesses & Influencers
- Evaluation of Success (Followers, KPIs, Measuring Effectiveness for Businesses and Influencers)
- The Purpose of Influencers, Reach, etc.
- Digital Storytelling
Subject Specialists:
- Elisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer
- Hannah Springett – Senior Product Designer ved Vogue College of Fashion & Freelance Creative Director
Week 6: Reimagining Content
- The Future of Content Creation
- How Will Brands Communicate with Consumers in the Future
- Who Will Be Creating Content in the Future and Via What Type of Platforms or Media
Subject Specialists:
- Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
- Alexis Jourrou – Global Head of Social, Vogue College of Fashion
Weeks 7 & 8: Complete your final assignments
Programundervisning
Programresultat
- To introduce key processes and methods of creating digital content.
- Explore digital marketing channels and how to connect with consumers & audiences via digital content.
- To understand the key tools and practices commonly used for the creation of digital content.
- To recognise how digital technology is impacting fashion & creative industries content.
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